About the Company

This is a new venture being launched by a well-established Tier-1 iGaming affiliate group, operating in the market since 2008 and recognized as one of the industry leaders.

The project is built on top of proven expertise in player acquisition, affiliate operations, and long-standing relationships with top-tier operators globally.

While leveraging the backing, knowledge, and network of the parent business, the new entity will operate as an independent, agile unit focused on high-value traffic delivery through SEO and media buying.

Role Overview

This is a foundational, hands-on role responsible for building and owning the entire commercial function from scratch.

The Head of Business Development will define how the company structures partnerships, monetizes traffic, and operates commercially—while personally closing high-value deals with selected operators.

This is not a traditional “Head of” management role. It requires a highly autonomous, scrappy operator who can combine strategy, execution, and deal-making without relying on large teams.

Key Responsibilities

Commercial Strategy & Deal-Making

• Identify, approach, and secure partnerships with high-value iGaming operators

• Structure and close large, strategic traffic deals (e.g., geo-exclusive campaigns)

• Build and maintain a focused partner portfolio (quality over quantity)

Business Development

• Develop and manage a targeted database of operators and key decision-makers

• Leverage existing network within iGaming affiliate ecosystem

• Work closely with founders on market prioritization (e.g., Poland, DACH, Italy, LATAM)

Commercial Infrastructure

• Design and implement end-to-end commercial processes:

  • Partner onboarding

  • Contracting (IOs, DocuSign flows)

  • CRM / database structure

  • Financial tracking and reporting

• Ensure visibility into traffic performance, conversion, and partner ROI

Automation & Systems

• Build lightweight, automated workflows (e.g., Telegram → database, reporting pipelines)

• Integrate partner data and performance tracking systems

• Optimize operations for a lean, automation-first setup

Cross-Functional Collaboration

• Work closely with SEO team to align traffic supply with commercial demand

• Prepare the foundation for future media buying integration

Candidate Profile

Must-Have:

• Strong experience in iGaming affiliation (SEO, media buying, or both)

• Proven track record of closing high-value deals with operators

• Deep network within iGaming operators / affiliate ecosystem

• Experience working in unregulated or grey markets

• Hands-on experience building processes or functions from scratch

Preferred:

• Exposure to both SEO and paid traffic acquisition

• Experience working in startup or highly lean environments

• Strong analytical mindset (comfortable with performance data and deal economics)

• Familiarity with automation tools and workflow building

What This Role Is NOT

• Not a corporate “Head of” with large teams

• Not a pure sales or account management role

• Not focused on high-volume, low-value partnerships

• Not suitable for candidates reliant on structured environments

Key Success Factors

• Ability to operate independently with minimal structure

• Strong commercial judgment and deal optimization skills

• High ownership and execution speed

• Resourcefulness in building systems without heavy support