Head of Performance Marketing for a leading B2B iGaming Provider
Lead a new performance marketing unit in a top B2B iGaming ecosystem. Build from the ground up, scale to 5,000 FTDs/mo, own P&L, with a path to CEO of the unit.
Our client is a leading B2B iGaming provider and ecosystem that empowers partner brands through advanced technology, analytics, and operational expertise since 2009. Currently, the company is launching a strategic performance-driven vertical aimed at building a proprietary traffic acquisition engine to systematically generate high-quality player acquisitions for its ecosystem.
#1 provider in crypto gambling
36,000+ games available
1200+ iGaming brands on the platform
250+ game provider partners
2000+ employees
4 offices WW
9 proprietary products
The company is seeking a Head of Performance Marketing to take an intrapreneurial lead in building a new business unit from the ground up. You will be responsible for establishing a dual-contour structure: an in-house performance team and a large-scale arbitrage operation. The ultimate goal is to scale the vertical to 5,000 FTDs per month and eventually transition the role into the CEO of a standalone business unit.
Requirements:
3+ years of experience in performance marketing with full P&L responsibility.
Deep background in arbitrage, including media buying (Facebook, Google Ads, Native) and affiliate networks.
Extensive experience within the iGaming, betting, or high-risk verticals.
Proven track record of scaling traffic to 1,000+ FTDs per month.
Strong analytical skills focusing on unit economics, LTV modeling, and cohort analysis.
Will be a plus:
Experience in managing external arbitrage teams or affiliate groups.
Technical background in tracking, attribution systems, and complex analytics setups.
Experience managing multi-geo campaigns across LATAM, EU, and emerging markets.
Company offers:
Competitive fixed salary with a performance-based bonus tied to FTD volume and CPA efficiency.
Clear career trajectory toward a CEO role of a standalone unit.
Access to company's partner portfolio (multiple brands)
Financial backing for media spend scaling
Infrastructure support (tech, legal, finance)
Data and analytics from partner operations
High level of autonomy, budget authority, and direct access to top leadership.
Hybrid work model in Ukraine or Poland with full infrastructure support.
Benefits:
Comprehensive Mental Health Programme
Private insurance (depending on contract type)
Paid gym memberships
Free English lessons (online)
+1 day off per calendar year
Referral program rewards
Upskilling, internal workshops, and participation in professional conferences and corporate events
What You'll Build
Contour 1: In-House Performance
Proprietary paid media buying (Facebook, Google, native, programmatic)
SEO infrastructure and organic acquisition
Owned funnels, creatives, and landing pages
Full control of unit economics and data
Contour 2: Arbitrage Operations
Traffic buying and resale at scale
Network of external arbitrage teams
Leverage financial capacity and brand access as competitive advantage
Volume-based optimization
Success Metrics (First 12 Months)
Primary KPIs:
5,000 FTD/month delivered to partner brands (by H2 2026)
Break-even trajectory within acceptable payback period
Sustainable analisys
10+ months of stable operations in Year 1
Secondary KPIs:
Channel diversification (5+ stable traffic sources)
Team scaling (hire and onboard core team)
Quality metrics (player LTV alignment with partner benchmarks)
- Department
- Media buy / UA
- Role
- Head of Media buy
- Locations
- Multiple locations
- Remote status
- Fully Remote
- Employment type
- Full-time
About Talentin
Main verticals: iGaming, Affiliate Marketing, Online Dating, FinTech, Apps
Expertise: Affiliate, Media Buy, Product/Project, Sales / Bizdev, Finance, Operations, Payment, Web development, iOS & Android
- 160+ candidates placed each year
- 33 countries covered
- 120+ satisfied clients
- 13+ years in business
- <8% replacement rate