🌍 Why this role matters

At Gypsy, growth is never accidental — it’s built on bold moves, sharp strategies, and the right people leading the charge. As our Head of Media Buying, you’ll drive high-impact acquisition across Tier 1 markets, fueling our next stage of scale.

This role is about more than just traffic — it’s about building a high-performing team, creating a smart, sustainable growth engine, and ensuring every dollar spent brings long-term value. From strategy to execution, you’ll own the performance and the playbook behind how we acquire and retain the right users at the right time through the proper channels.

If you’re someone who thrives on data, leads with clarity, and loves building systems that scale, this role is your runway.

📋 Your daily adventures

• Build from the ground up – Establish and grow a high-performing internal media buying department, hiring and mentoring a team of sharp, ROI-focused buyers.
• Own the strategy – Design and implement full-funnel acquisition strategies tailored to Tier 1 markets aligned with broader business goals.
• Oversee campaigns – Manage campaign planning, execution, and real-time optimization across Facebook, Google UAC, Native, and other acquisition channels.
• Be data-obsessed – Track and analyze key performance indicators (ROI, CPA, ARPU, ADPU, CR), making data-informed decisions to scale what works.
• Lead budget performance – Take full ownership of media buying spend (minimum $300K/month), ensuring every dollar drives value.
• Collaborate deeply—Work hand-in-hand with the Product, Retention, and Partner teams to align messaging, timing, and creativity with user lifecycle goals.

🧭 What makes you a great match

• 3+ years of hands-on experience in media buying or traffic arbitrage, specifically targeting Tier 1 markets within the gambling space.
• Proven experience managing large-scale campaigns with budgets of $300K+ monthly.
• You’ve built or scaled an in-house media team and confidently led at least 5 team members.
• Deep knowledge of iGaming product metrics (LTV, churn, RPU) and WhiteLabel dynamics.
• Strong grasp of media platforms like Facebook, Google UAC, and Native ad networks.
• Familiarity with advanced tools and tactics: cloaking, anti-detect browsers, account farming, and tracking solutions.
• You speak data fluently — and use it to drive clear, strategic decisions.
• Confident communicator in English (Upper-Intermediate or above), with the ability to lead conversations with partners, platforms, and internal stakeholders.

🔍 Bonus points if you have

• A network of trusted affiliates, platform partners, and private traffic sources.
• Experience with in-app user acquisition.
• A solid understanding of legal and compliance considerations in Tier 1 markets.
• Previous in-house media buying experience.

🎁 What we offer

At Gypsy, we believe work should fuel your growth, not drain it. Here’s what you can expect when you join the journey:

• 🏖️ Time to recharge – 20 working days of paid vacation annually, plus 2 additional business days off each quarter.
• 🌐 Remote-first & flexible – Work from anywhere, with the freedom to shape your day.
• 💻 Modern equipment – We’ll set you up with everything you need to do your best work.
• 📚 Growth support – English language training, a personal learning budget, career path clarity, and access to top industry events.
• 🧘 Well-being matters – Mental health support, fitness perks, and a culture that respects your time and boundaries.
• 🧩 Empowered culture – Transparent communication, diverse perspectives, and impact-driven collaboration.